What is Marketing as a Course?
Marketing is a dynamic field that focuses on understanding customer behavior, developing promotional strategies, and driving business growth. It blends creativity with analytical skills to help businesses effectively communicate their value to consumers.
A marketing degree covers essential areas such as:
- Branding
- Sales Management
- Digital Marketing
- Market Research
- Advertising & Public Relations
This program is ideal for students passionate about business, communication, and innovation. Graduates can pursue careers in advertising, e-commerce, PR, and more.
Why Study Marketing in Nigeria?
Nigeria’s growing economy offers vast opportunities for marketing professionals. Here’s why studying marketing in Nigeria is a smart choice:
✅ High Demand for Marketers – Businesses across retail, tech, and finance need skilled marketers.
✅ Practical Learning – Nigerian universities emphasize internships, case studies, and real-world projects.
✅ Affordable Education – Quality marketing programs are available at reasonable tuition fees.
If you’re interested in related fields, explore universities offering Business Administration or Entrepreneurship.
List of Nigerian Universities Offering Marketing (2025/2026)
Below is a comprehensive list of universities where you can study Marketing and related programs:
Available as Marketing
| University Name | Program Offered |
|---|---|
| Akwa Ibom State University of Technology | Marketing |
| Al-Hikmah University | Marketing |
| Babcock University | Marketing |
| Baze University | Marketing |
| University of Benin (UNIBEN) | Marketing |
| University of Calabar (UNICAL) | Marketing |
| Crawford University | Marketing |
| Christopher University | Marketing |
| Edwin Clark University | Marketing |
| Gregory University | Marketing |
| University of Lagos (UNILAG) | Marketing |
| Redeemer’s University | Marketing |
| Salem University | Marketing |
| Tansian University | Marketing |
| Western Delta University | Marketing |
Available as Marketing and Advertising
| University Name | Program Offered |
|---|---|
| Ajayi Crowther University | Marketing and Advertising |
| Veritas University | Marketing and Advertising |
Available as Public Relations and Advertising
| University Name | Program Offered |
|---|---|
| Kwararafa University | Public Relations and Advertising |
Admission Requirements for Marketing in Nigeria
To study Marketing in Nigeria, candidates must meet the following criteria:
📌 O’Level Requirements:
- Five credits in English, Mathematics, Economics, and two other relevant subjects.
📌 JAMB UTME Subject Combination:
- English Language
- Mathematics
- Economics
- One other relevant subject (Commerce, Business Studies, etc.)
📌 Post-UTME Screening:
- Meet the university’s cut-off mark and pass the screening test.
Career Opportunities in Marketing
A Marketing degree opens doors to diverse career paths, including:
🔹 Advertising Specialist – Creating campaigns to promote products/services.
🔹 Public Relations Officer – Managing a company’s public image.
🔹 Digital Marketer – Running online promotions via social media and SEO.
🔹 Sales Manager – Leading sales teams to boost revenue.
🔹 Market Research Analyst – Studying consumer trends and competition.
If you’re passionate about business and creativity, choose a university that aligns with your goals, meet the admission requirements, and kickstart your journey into the exciting world of marketing!
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